Brand sets the deal
The brand defines the hashtag, creator rate, schedule, and campaign expectations in one place.
UGC from Vantage gives brands and creators one shared operating layer from the first request onward. Brands can launch with a clean slate, define the hashtag, pacing, rate, and meeting flow, and only see real marketplace activity once live creators and deals begin to populate the platform. Creators can join without paying upfront, then track performance and payout progress once real work starts moving.
Fresh from day one
The experience stays intentionally blank until real brands, creators, and active deals start filling the workspace.
Hashtag-led tracking
Deals stay tied to the exact brand-defined hashtag across TikTok and Instagram.
Payout clarity
Everyone can see creator value, platform share, and invoice status in one place.
Brand command
Your campaign hashtag appears here
Set by the brand for each live partnership
Deal overview
Creator net
Only populated by real deal activity
Platform share
Tracked clearly once settlement begins
Brands can lock meetings, push timing, and keep launch windows tight.
Every deal can show rate, progress, gross value, and creator net in one line of sight.
Deals, invoices, meetings, and creator status all stay in the same operating layer.
How the system works
Instead of chasing screenshots, emails, and inconsistent payout notes, the platform keeps campaign tracking, scheduling, and invoice logic in one place that both sides can understand.
The brand defines the hashtag, creator rate, schedule, and campaign expectations in one place.
The creator can follow daily views, effective payout, invoice status, and upcoming meetings without guessing.
Creator value, the platform's 10% share, and current invoice status stay visible deal by deal.
Dashboard access
Enter the creator workspace to review earnings visibility, contract obligations, and the live deal tools that appear after real creator relationships begin.
Dashboard access
Enter the brand workspace to manage creator matches, settlement visibility, and the operating controls that activate once real deals are live.
For creators
Creators can see what the brand expects, what hashtag is being tracked, what the current rate looks like, and how much value the deal has generated so far. You do not pay a dime upfront to join, and the platform only takes its small 10% share after the deal is alive.
Join without paying upfront.
Track views and payout progress in one dashboard.
See exactly how your gross, platform share, and net are separated.
Respond to brand-led meeting requests without leaving your workspace.
Creator workspace
Daily performance
TikTok views, Instagram views, and total earned value stay visible in one running timeline.
Current invoice
The dashboard separates creator gross, platform share, and creator net without burying the math.
Meeting response
Creators can accept, decline, or request a new meeting time from the same workflow.
Brand workspace
Deal controls
Update creator pricing when performance is stronger than expected and keep the rate history logged.
Money-per-view clarity
Compare tracked views, spend pacing, creator net, and platform share without needing a separate spreadsheet.
Meeting ownership
Brands can schedule calls, control the agenda, and keep creators aligned with launch timelines.
For brands
Brand teams can choose smaller or larger creators, set different rates by creator size, change the amount during the month if the relationship needs it, and keep the agreed hashtag attached to the deal as performance evolves.
Set a custom hashtag per deal and monitor TikTok plus Instagram performance together.
Adjust creator pricing during the month when a deal is outperforming.
Keep campaign, meetings, invoices, and payout math inside one operating layer.
Review the platform share cleanly before automated payout rails are turned on.
Before you apply
Brands and creators can review the protection terms, commission structure, payout language, and operating expectations before committing. The contract stays available, but the landing page keeps the first impression cleaner and easier to trust.
Start the relationship cleanly
If you want a creator workspace, brand-side controls, daily hashtag tracking, clear invoice math, and a tighter operating rhythm, VantageUGC is already moving in that direction.